Agent Tips: Using Testimonials To Win New Clients

client testimonials

In the real estate business, trust is paramount, and testimonials will play an important role in earning that trust from prospective clients. In fact, in many cases, positive or negative feedback from a third party source can mean the difference between a lucrative sale and a lack thereof.  Unfortunately, agents just starting out have little to no feedback, and thus may find it initially challenging to land clients. Here are some tips that will help you to tap on the power of client testimonials.

Appearance Is Everything

While it’s true that you shouldn’t judge someone by their initial appearance, the fact of the matter is that almost all of us do. Would you feel comfortable with a real estate agent who showed up to your home in a dilapidated vehicle, with unkempt clothing and who claimed to purchase or sell houses for cash but was unsure of themselves? Good presentation is essential in the real estate business, and if you want the right results you need to present yourself as a professional. This means dressing and talking sharp, doing your research, inviting potential clients out to an upscale restaurant. Doing all these things will gradually earn the trust of others.

Always Bring A Testimonial Packet

The testimonial packet is a booklet that every agent should bring with them when meeting new clients. You can make one yourself with a binder from a nearby office supply store. The packet should contain the logo for your company, the contact info, and the name. The initial pages should showcase pictures of homes that you’ve sold or refurbished, especially before or after shots. The purpose of presenting the packet is to reinforce your legitimacy, to show prospective clients that you know what you’re doing. Your testimonial packet should reveal how long you’ve been in business, the work you perform, and the manner in which you help clients buy or sell homes.

Work With A Reputable Realtor or Brokerage Firm

Another method for getting testimonials is to apprentice or work for a reputable agent or firm. Partnering up with someone who is experienced will make it a lot easier for you to get your feet wet and acquire testimonials of your own. Even if the work you perform is unpaid, similar to an internship, the knowledge and experience you’ll gain by working with an experienced realtor will pay dividends when it’s time to perform your first deal, and if you build a strong relationship with a reputable brokerage firm, you can use them to vouch for you – which strengthens your own credibility.

Don’t Be Shy When It Comes To Seeking Feedback

You should always listen to your clients and elicit their feedback. It will help you do your job better but can also serve as a testimonial that can be used to attract future clients. If you’ve done a great job, most clients will be more than willing to provide you great feedback. Getting your first client and testimonial will be hardest, but once you get your foot in the door, things will become easier.