Personal Branding Mistakes to Avoid

Personal branding mistakes can be the death of a realtor or the company they work for. A personal brand is built around messaging and imaging whose purpose it is to build up a feeling. Where…

How Real Estate Agents Can Harness The Power Of Emails

Real estate agents have many tools at their disposal. Not the least of these are emails. With "snail mail" becoming all but a thing of the past, more and more communication is being executed online.…

How Agents Can Capitalize On Leads Effectively

In order to capitalize on leads, a smart realtor needs to know how to talk to turn first time clients into referral-happy, loyal customers. To do this, the realtor must know what needs to be…

A Smaller Target Market Can Mean A Bigger Growth!

Today, you do not need to lead an entire housing market to be able to succeed in your field. Real estate agents can find his or her foothold in niche markets. When you choose to…

How Should Agents Tackle Difficult Home Buyers?

As a real estate agent, it is part of your responsibility to spend more time educating and holding the hands of difficult home buyers. Of course, it does not mean you will not have an…

Should Real Estate Agents Bother With Home Inspection?

Home inspection is one of the most important hurdles to clear in the home buying process. The findings by the inspector during and after the inspection has a significant influence on the final sale. So,…

Making The Most Of Property Pictures For Your Listing

The very first contact any real estate buyer will have with a certain property for sale before deciding to head down and view is usually through photos of the property. As we all know, the…