Despite the newer realty marketing methods which have been introduced over the last few years, the real estate flyer is still highly effective when used correctly. Those who are looking to buy a home will often stop and check them out, so if you’re not incorporating them into your marketing efforts you’re missing out on an excellent opportunity to make a sale. Below are some tips for getting the most out of flyers.
Always Use Color To Your Advantage
A black and white flyer is unlikely to grab anyone’s attention, but a colored one will, especially when it uses images. Color will allow the flyer to stand out and will showcase the property in a better light. Unless you have experience in design and advertising, it is best to hire a professional to create a beautiful image that is a sure attention grabber.
Include The Most Relevant Details
You won’t have a lot of space to work with, so it is important to make the most of what you have. This means focusing primarily on the property details which are most relevant. The flyer should include a picture of the house, the price, the address, your contact information, and the features it has. Photos are critical, so much so that experts say they can increase the response rate by fifty percent. If you can, include a single exterior photo with a few interior shots that show the living room and bedroom.
Don’t Forget The Call To Action
A common shortcoming which is made when designing flyers is a failure to add a call to action. Many flyers just show the info and price, and the seller assumes that people will contact them based on this. Perhaps they will, but by using a call to action you will get a much higher response rate. Produce a sense of urgency by mentioning that the offer is a great deal and the property will sale fast, and to contact by a certain date. This will prompt many of those who see the flyer to contact you sooner rather than later, especially if they consider your offer to be a great deal.
Make Each Flyer Unique
Many of the people who do use flyers will tend to design one, and simply make copies and distribute it. A much better idea is to experiment with different flyers. Some designs will attract more attention than others, and you could post some flyers in certain areas while placing others in different locations. By measuring the response you can tell which flyer is the most effective.
While flyers may seem simple and old fashioned, they are anything but. They are an opportunity to advertise your property visually and when they are designed and presented in a professional manner they will allow you to collect leads which will eventually transform into sales.