Real estate agents have many tools at their disposal. Not the least of these are emails. With “snail mail” becoming all but a thing of the past, more and more communication is being executed online. Realtors can reach out to prospective clients, as well as staying in touch with past clients, using email. If you’re not careful, however, incorrectly used emailing can appear more like spam than sincere communication.
You must keep in mind who your contacts are and remain relevant. Get personal – it’s going to go a long way toward ensuring that your emails will be read. Customize your content. Is it delivering something meaningful to each and every unique recipient? Here are a few tips that should help you harness the power of your emails.
No Matter What – Do Not Spam!
You cannot simply flood your clients with emails. “Too much”, however, is in the eye of the beholder. You might want to inquire from your client whether they would like occasional emails/phone calls every once in a while, monthly, or weekly. Give them a little say in the matter. Some clients can be a little difficult, so showing that you want to accommodate them will impress them.
Watch to See How Your Emails Perform – Alter When Necessary
If you aren’t checking the performance of your emails, you are not going to know how they’re doing. If you don’t know how they’re doing, you’re not going to know if they need changing. To see what your readers are actually clicking on, monitor the analytics of your emails. If need be, change up your graphics, images, content, or smaller elements such as subject lines.
Make Your Emails Mobile Friendly
Smart phones are basically minicomputers that people carry with them at all times. That phone is how many people check their email. The emails you send your clients must render well on small screens.
Remember Important Dates and Celebrate Them
A good real estate agent gets to know a little something about their client. Clients love to feel appreciated and be noticed. If a client is celebrating a birthday or anniversary, send a specific email to them celebrating the dates along with them. Wish them well. Include personal notes. If you’ve been away for a while, send them a friendly hello.
Through Your Emails, Nurture Your Relationships
Specifically relating to the process of selling or buying a house, make the useful content that you send your potential client let them know that you are thinking about them. Make these emails uniquely pertinent to your client’s situation. Here are a few topics that you can use:
- How to prepare your home for sale
- Information about a neighborhood
- What is the current buying/selling market like
- Market updates
- Ways to save money
- Information about credit scores and other relevant information
Prospects and New Clients Should Receive “Welcome” Emails
With an automated email drip campaign, you may be tempted to simply add new contacts. Don’t make that mistake. Every contact should receive a warm welcome. When you add new clients to your drip campaign you must also send them a welcome email to let them know that you appreciate their interest and they are valued.
By sending us an email at eRealty Advisors Inc., you can be well on your way to being paired with a high-quality company that has the success of not only their clientele in mind, but their realtors as well. If you would like to be a realtor that is associated with a well-established, trustworthy, and successful company, talk to us today.