If you talk to most real estate experts, they’ll tell you that the best time to sell property faster is during spring or summer. The reason for this is because most realtors consider the fall season and the holidays to be low season since many buyers are doing their Christmas shopping rather than looking for a home. In addition, both sellers and buyers will find it difficult to get away from family commitments and other year end events.
However, there is always a small percentage of sellers who are motivated to sell their property during the holidays and there are, in fact, buyers to cater to them. With the right knowledge and approach, it is possible for real estate agents to market and move property quickly during the holidays. Here are some tips that will help you accomplish this.
Advise Your Clients To Price Their Home Wisely
The majority of buyers which are available during holidays will wait if they feel that your listing is overpriced. This is because they assume that they can find another property for a reduced rate in spring. This is why it’s important for agents to advise their clients to be realistic regarding what buyers are willing to pay for their homes. The property should be priced in a manner that is influenced by neighborhood demand as well as realtor computations.
Make Sure The House Stands Out
Few buyers will be willing to break away from their holiday schedule to view a house unless they have a good reason to do so. This means your client will need to put greater work into making the home presentable on the market. Detailed info must be provided on the property’s features and they should be listed using bullet points so they are simple to read. Each listing should have lots of images of the home from different angles including the interior and exterior, and it is best to have these photos taken by a professional photographer.
Recommend that your client shovel snow away from the driveway and salt all the sidewalks and walkways to ensure visitors don’t slip and fall. The home should be well lit, warm and cozy inside and clean. If they have a fireplace indoors (many classical homes on the East Coast do) ask them to put up a fire whenever prospective buyers are scheduled to come by. Oftentimes it is the little things that will make the difference in getting a sale. As a real estate agent you must be prepared to do lots of leg work to market the home thoroughly and you should take advantage of any and all networking opportunities.
Give Potential Buyers An Offer They Can’t Refuse
Offering incentives is another way to get your listing to stand out from the crowd, and attract people who normally would be too busy. Examples of such incentives include advising your clients to install new appliances or offering to pay the costs of closing. It is these types of perks that will tempt even the most reluctant buyers!